Research: Brand Image of our Artist

The brand image of our chosen artist is Urban, Grunge, Pop. the urban grunge aspect of her image gives her a sharp realistic edge to her music and appearance. how ever the pop aspect stops her from being too obscure and more clean cut. She possesses the essence of the "good girl gone bad" stereotype yet she still appears to have the air of innocence.
Our artist is based on grunge pop artists such as; Dizzee Rascal, Nicki Minaj and Katy B.

She appeals to our chosen younger audience because her brand image and the ideologies behind her music are very similar to those they possess.