Thirty years ago, music video used to be less important then it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look of the artist. However MTV has been highly controversial: some saw it as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.
No comments:
Post a Comment